Wildly Successful Athlete Brands (And Others That Have Failed Miserably)

Success: The Billion Dollar Man

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LeBron James became the NBA’s most marketable player the day he graduated high school and announced he was going pro. That means since 2003, James’ brand has only been building to the monumental level it’s at in 2018. He’s more than just the top player in the league; he has a tremendous voice. He called Trump a bum on Twitter, and it became the most retweeted post from an athlete.

The NBA isn’t the only one who recognizes his influence. Nike and James made history when they signed him to a billion dollar lifetime deal. Wow.