Wildly Successful Athlete Brands (And Others That Have Failed Miserably)

Success: Curry By Popular Demand

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The NBA has never seen anything like Steph Curry. The back-to-back MVP winner changed the way the game is played and did so while becoming the most popular player. From 2016-2018, he led the NBA in jersey sales and racked up $35 million in endorsement money for 2018.

He’s mainly the leading Under Armour athlete, slightly behind Tom Brady. Whether he’s launching unbelievable threes or declining a White House trip, Curry’s brand only continues to rise.