Wildly Successful Athlete Brands (And Others That Have Failed Miserably)

Fail: From Olympics To Prison

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Who can forget the motivating story of Olympic sprinter Oscar Pistorius? With amputated legs, he still managed to run wildly fast times en route to becoming the first amputee to compete in the Olympics.

But just one year after completing such a monumental feat, he shot and killed his girlfriend. He was convicted of murder and given a rather light sentence. Nike, Oakley, and Thierry Mugler all dropped the South African. That cost him an estimated $2 million a year.