Wildly Successful Athlete Brands (And Others That Have Failed Miserably)

Success: Serena Is Here To Stay

Brad Barket/Getty Images for Fast Company

“I feel as a brand, I’m here to be around for a long time,” Serena Williams in 2011. That statement still holds true in 2018, and there doesn’t seem to be an end in sight. Rodger Federer claimed that Williams is the greatest tennis player of all time in 2018 as well. When a peer who is considered the best backs you up, you’re doing something right.

Williams has $28 million worth of endorsements alone (2018). Before she took maternity leave, she was ranked number one in the world for 319 weeks. It would take something monumental to bring her brand down. That’s what happens when you’ve been at the top for so long.