Donald Trump’s Business Ventures You’ve Never Heard About

Consumers Didn’t Want His Trump Steaks

Photo credit: Stephen Lovekin/WireImage for Hill & Knowlton

Trump launched Trump Steaks in 2007 through The Sharper Image catalog, stores, and website. Several contestants from his reality TV show The Apprentice also promoted the product. The USDA Angus-certified steaks sold in packages of four, ranging in price from $199 to $999.

Trump also appeared on QVC to peddle the steaks, but his efforts didn’t pay off. Despite being marketed as “The World’s Greatest Steaks,” they didn’t make an impression on consumers, and Sharper Image discontinued the line within two months. Jerry W. Levin, CEO of Sharper Image noted, “The net of all that was we literally sold almost no steaks.”