Donald Trump’s Business Ventures You’ve Never Heard About

Trump Lends His Name To Properties He Doesn’t Even Own

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Trump is a brand, and he has lent his name to various building projects, commercial products, and services. He’s achieved mixed financial results for himself, investors, and other partners. The Trump brand was estimated to be worth $200 million by Forbes back in 2011, although Trump claimed the brand was worth $3 billion.

Trump may be the public face of several projects (and is paid well for the marketing) but he does not own many of the buildings that feature his name. His children run this part of his business, and it was once valued at $562 million before retailers such as Macy’s and Serta mattresses dumped his products during his presidential campaign.