These Are The Most Tone-Deaf And Insensitive Ads Of All Time

McDonald’s Dead Dad Advertisement Was Rather Tasteless

Photo credit: Matt Cardy/Getty Images

In 2017, McDonald’s pulled an ad from the United Kingdom because consumers felt it was insensitive to children who had lost one of their parents. The ad featured a widowed mother who described how her son was very different from his father. The one similarity? They both loved Filet-O-Fish sandwiches.

Numerous people filed complaints with the UK Advertising Standards Authority over the ad. The fast-food giant said in a statement: “It was never our intention to cause any upset. We are particularly sorry that the advert may have disappointed those people who are most important to us — our customers.”