These Are The Most Tone-Deaf And Insensitive Ads Of All Time

Thai Skincare Firm Shocked With Its Ad For Skin Whitening Pills

Photo credit: CHRISTOPHE ARCHAMBAULT/AFP/Getty Images

Thai skincare company Seoul Secret angered consumers within hours of releasing a 50-second video in 2016 featuring the slogan “white makes you win” to promote its skin-whitening pills. The ad featured Thai celebrity Cris Horwang extolling the virtues of pale skin.

Horwang noted that if it weren’t for her pale skin, she wouldn’t be as successful: “If I stop taking care of myself, everything I have worked for, the whiteness I have invested in, may be lost.” The company apologized after the video went viral (for all the wrong reasons) noting on Facebook: “Our company did not have any intention to convey discriminatory or racist messages.”