These Are The Most Tone-Deaf And Insensitive Ads Of All Time

World Wildlife Fund Released A Controversial 9/11 Ad

Photo credit: Artur Widak/NurPhoto via Getty Images

Brazilian advertising agency DDB Brazil created a campaign for the World Wildlife Fund in 2009 that stunned many. It featured a scenario in which dozens of planes struck NYC on 9/11. It was meant to tie in with the number of people who died from the 2005 Indian Ocean tsunami and to show how nature is extremely powerful.

The WWF claimed in a statement that the ad was “mistakenly” created and approved. They only took responsibility for the print ad and said they had no idea how the video ad got released. It’s unclear how such a tone-deaf ad got “mistakenly” approved in the first place.