These Are The Most Tone-Deaf And Insensitive Ads Of All Time

Kia’s Pedophilia-Tinged Ad Pushed The Boundaries Of Decency

Photo credit: Justin Sullivan/Getty Images

Brazil launched a print ad for the Kia Sportage in 2011 that was meant to promote the car’s dual zone air conditioning, which enabled passengers to experience “a different temperature on each side.” The ad featured a drawing of a male teacher tutoring a young female student — with two vastly different scenarios.

The disturbing scenario showed the teacher biting into an apple given to him by the student, to which he responds “Mmmmm. It’s delicious. So juicy.” The student then asked for him to give her a lesson in anatomy. Somehow the ad received a prestigious Cannes Silver Lion award before it was pulled. Kia later stated they never approved it.