These Are The Most Tone-Deaf And Insensitive Ads Of All Time

Pepsi Missed The Mark With Its Kendall Jenner Protest Ad

Photo credit: Presley Ann/WireImage via Getty Images

In 2017, a Pepsi ad featuring model Kendall Jenner caused controversy for making light of protests after police shootings of African Americans. At one point, Jenner gives a policeman monitoring a protest a can of soda. He takes a sip, and the crowd cheers. The ad was compared to a photo of Black Lives Matter protester Ieshia Evans in Baton Rouge (who was arrested).

Pepsi pulled the ad and said: “Pepsi was trying to project a global message of unity, peace and understanding. Clearly we missed the mark, and we apologize. We did not intend to make light of any serious issue. We are removing the content and halting any further rollout.”