These Are The Most Tone-Deaf And Insensitive Ads Of All Time

Ikea Ad In China Stigmatized Single Women

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Females in China who are over a certain age and are not married are known as “leftover women.” So when Ikea launched an ad showing a mother scolding her daughter for not “bringing home a boyfriend,” it left a bad taste in many people’s mouths. Ikea apologized, saying it was sorry for “giving the wrong perception”.

One critic wrote online: “This discriminates against singles and single women. No boyfriend, so your own family members look down on you, what kind of values does this transmit?” Another added, “Even if this sort of situation does happen in a lot of families, it’s not suitable to make advertisements about it, because it’s wrong.”